Digital Storytelling
Honouring Our Journey
Project Description
Honouring our Journey is a book of stories of those living with or affected by HIV.
Client BCCDC Chee Mamuk
"Don't Forget What's Inside" - LACE PSA
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program
Picturing Transformation Nexw'áyantsut - Book
Project Description
Hello Cool World founder Katherine Dodds, along with artist photographer Nancy Bleck and Squamish Nation Chief Bill Williams have authored this gorgeous coffee-table book that is filled with Nancy Bleck's photographic artwork. Bleck, along with Williams and the late John Clarke, co-founded the Uts'am Witness Project in 1997. This book showcases artwork from before, during and after this decades long project and tells the story of how this cross cultural collaboration resulted in the saving of a rainforest, now returned to its' ancestral name of Nexw'átantsut, meaning 'place of transformation." We also produced multiple short films to share the story.
Publisher Figure 1 Publishing
"HIV is not the end of the world" - Poster Series
Project Description
We did a poster series for Chee Mamuk featuring portraits and quotes from First Nations People in BC Living with HIV.
Client BCCDC Chee Mamuk
Tags Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Health & Wellness
Being There: Teaching Video around HIV Testing
Project Description
Being There is a teaching video for health care providers. Beyond the mechanics of administering an HIV test, this video brings to life the experience of diverse people living with HIV and health care providers who have had to give an HIV diagnosis. It looks at the social and emotional factors that need to be understood to give good care to people who are often marginalized and stigmatized. We cannot show clips from this video for confidentiality reasons; however, it is being used widelyand was very well received.
"Working with the Hello Cool World team has been an exceptional experience. They were able to take a complex clinical topic and turn it into an though-provoking and engaging educational experience that is consistently described as “brilliant”."
—Elizabeth Elliot, RN, MN. Director of Nursing, Manager of Professional Practice, BCCDC (at the time of the video's production)
Client BCCDC Outreach Nursing Team
LACE - First Nations Focus
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.
Client & Partners BC Cancer Agency, Cervical Cancer Screening Program, Qwemptsin Health Society
Tags Transmedia Video Web Strategy Social Media Report Workshop Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Planetahead
Project Description
We created the Planetahead.ca original site and concept for Condomania.
Client Vancouver Coastal Health Condomania program
Tags Web Strategy Social Media Workshop Non-Profit Digital Storytelling Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding
The Super Power Project
Project Description
The Super Power Project was a year-long collaboration with WAVAW to do a youth-driven multi-media campaign using workshops, video, art and social media to raise awareness and gender stereotypes and build skills to prevent aquaintance sexual assault. We worked with two groups of youth: Haisla Nation youth from Kitamaat Village, and diverse urban youth from around Vancouver. The project focussed on moving away from the boy = perpetrator, girl = victim stereotypes, and instead looked at how power dynamics affect sexual 'scripts' among dating youth, on "busting the myths", on the warning signs of abuse in a relationship, and on how friends (i.e. 'bystanders') can intervene to produce positive social change.
Partnership WAVAW, Haisla Nation
Full Page Magazine Ads
Project Description
For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.
Clients BCCDC, ImmunizeB, BC Cancer Agency, Inter Pares
Tags Educational Youth Web Strategy Social Media Photography Non-Profit Engagement Impact Production (Film) Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Toward The Heart
Project Description
In 2012, we created a custom-built website to showcase harm reduction best practices, and provide resources and support. We came up with Toward the Heart as the identity—a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care. After the program grew considerably and BC declared a public health emergency in response to the overdose crisis, we re-launched the website in 2017. We continue to help create content as well as assist in social media outreach and ongoing site improvements.
Client BC Harm Reduction Strategies And Services
Tags Web Strategy Non-Profit Digital Storytelling Graphic Design Marketing Campaign Health & Wellness Branding