Graphic Design
Give Something Big
Project Description
After a successful Take Back the Day tribute card campaign for Mother's Day, Inter Pares returned to us for the Christmas holiday season and we again managed the development and marketing of Give Something Big and its French counterpart, Emballez-vous! These campaigns featured 30-second video PSAs and a Flash-based “Do-It-Yourself” engine so donors could create their own animated, musical e-cards. We also held promotional online contests to spread awareness.
Client: Inter Pares
Tags Video Web Social Media Non-Profit Fundraising Graphic Design Marketing Campaign Illustration Branding
Get Checked Online
Project Description
GetCheckedOnline.com is a new, online STI/HIV testing service. We developed the overarching brand 'storyworld' and a range of promotional materials tailored to different communities, in close consultation with the BCCDC and stakeholders from regional health authorities. Three distinct concepts were put forth for audience focus testing which were then honed into the final designs that launched in January 2016 in the first phase of the program's expansion.
Client Clinical Prevention Services division, BC Centre for Disease Control
Generation Hep
Project Description
We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.
Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families
Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding
Sisters Speak
Project Description
Sisters Speak is a project to share knowledge with young First Nations women and girls in Vancouver to prevent sexual exploitation. In May 2015, we launched the first phase of a digital storytelling campaign featuring a video, postcards, display banners and website.
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Client Vancouver Aboriginal Community Policing Centre
Tags Educational Transmedia Video Youth Strategy Social Media Workshop Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design First Nations Illustration Health & Wellness Branding
Honouring Our Voice
Project Description
After doing a similar book about HIV last year for Chee Mamuk, Honouring our Journey, this new book focuses on the stories of those living with and affected by hepatiis C. Honouring our Voices uses photography and storytelling to impart important health information about how to test for and treat Hep C, wth moving stories about First Nations individuals and their experiences deadling with this disease.
Hello Cool World Chee Mamuk
TB Germ A Cunning World Traveller!
Project Description
TB Germ — A Cunning World Traveller was created in collaboration with the TB Services team at the BCCDC with support from the BC Lung Association. This project is in six languages, English, Mandarin, Punjabi, Vietnamese, Korean and Tagalog and launched on World TB Day 2015. Now in the process of being evaluated the animation can be viewed in all languages on the BCCDC website and our vimeo channel.
Hello Cool World TB Services, BCCDC & BC Lung Association
SACY: Youth Substance Abuse Prevention in Vancouver
Project Description
SACY (School Age Children and Youth) is an extremely effective program run by the Vancouver School Board and Vancouver Coastal Health that educates about substance use and abuse. The aim is to empower youth to speak up, get smart, stay safe, and to get support when they need it. For this project, the Hello Cool World team collaborated with the SACY coordinator and several facilitators to bring together diverse high school students from all over Vancouver. The goal was to make an up-to-date conversation starter, that feels real and that is clearly about Vancouver. This was done to fill a need for materials that reflected local youth's concerns and contained their voices. For this reason we named the video "Share your Voice."
Bella Sie Graphic Design
Leading The Way
Project Description
Leading the Way are two booklets of portraits of First Nations Chiefs who and their messages about HIV.
Clien BCCDC Chee Mamuk
Celebrate Health
Project Description
We created this First Nations focused campaign for Immunize BC with the goal of ensuring that the message was positive and celebratory rather then fear-based. We collaborated with the First Nations Health Council, who put us in touch with Andrew Dexel who licenced his wonderful artwork to the campaign. We also did a radio ad with Dr. Evan Adams doing a voice over and the music of Cheryl L'hirondelle.
Client BCCDC Immunize BC
Tags Transmedia Strategy Non-Profit Engagement Digital Storytelling Community Graphic Design Marketing Campaign First Nations
Honouring Our Journey
Project Description
Honouring our Journey is a book of stories of those living with or affected by HIV.
Client BCCDC Chee Mamuk