"Don't Forget What's Inside" - LACE PSA
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program