Project Description

We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.

Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families

Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding