Posted by Hello Cool World

Fostering Connections

04 October 2016

Fostering Connections

Project Description

In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. Featuring the amazing stories of BC families supporting young people in their care, we developed the messaging and creative, and ran the advertising campaign. We also produced four 30 second videos and a longer mini-doc.

Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)