Naloxone Wakes You Up
We created a video that trains youth how to recognize and respond to an overdose for the BC Centre for Disease Control's Take Home Naloxone program. We also worked with Inner City Youth to put together an art booklet based on a research project with street-involved youth in Vancouver who were asked about their experience with the program. Some of their meaningful comments are featured alongside illustrations by youth artists. Since these projects overlapped, we were able to work the youths' material into the video as well. Read a blog post for more details.
Naloxone Saves Lives Videos
Employing our signature documentary approach, we created videos about BC's Take Home Naloxone program that highlight the importance of the overdose reversing medication, and also trains both adults and youth in its use. The adult version, Naloxone Saves Lives, is featured above. Naloxone Wakes You Up is targeted to youth.
Sisters Speak is a project to share knowledge with young First Nations women and girls in Vancouver to prevent sexual exploitation. In May 2015, we launched the first phase of a digital storytelling campaign featuring a video, postcards, display banners and website.
Love Intersections started as a blog project between several queer people of colour (QTIPOC) who were looking for an avenue to respond to the racism experienced from and within the queer community. As a group of cutiePOC activists, artists, and friends, we find reprieve in creative and meaningful ways to build solidarity across communities through the language of love and empathy.
Our passion for social justice ties together our multifaceted dimensions of identities ranging from feminist, sex positive, racialized, settler-colonial and queer experiences. Our work is situated on the unceded, occupied, ancestral and traditional lands of the Coast Salish peoples – with gratitude for the Musqueum, Squamish, Stó:lo and Tsleil-Waututh nations.
At the heart of our project, Love Intersections fundamentally operates from an anti-oppression framework – where we extend our lens to share stories of people living, breathing, surviving and dancing in the social margins. In order to promote visibility and intersectional representation on people navigating differences in race, class, gender, sexuality, dis/ability, age, spirit and spirituality, we invite you in to make artful social change with us through the radical act of storytelling.
We embrace our collective evolution – revolution – as flawed and complex human beings who fall and make mistakes. We can only hope to pick ourselves up, elevate one another, cultivate compassion, make more mistakes, and tell our stories.
Hello Cool World's David Ng is co-founder of this project.
SACY: Youth Substance Abuse Prevention in Vancouver
SACY (School Age Children and Youth) is an extremely effective program run by the Vancouver School Board and Vancouver Coastal Health that educates about substance use and abuse. The aim is to empower youth to speak up, get smart, stay safe, and to get support when they need it. For this project, the Hello Cool World team collaborated with the SACY coordinator and several facilitators to bring together diverse high school students from all over Vancouver. The goal was to make an up-to-date conversation starter, that feels real and that is clearly about Vancouver. This was done to fill a need for materials that reflected local youth's concerns and contained their voices. For this reason we named the video "Share your Voice."
That's So Sexy - Gay Version
We made two PSA's, a gay and a straight version, that contain full frontal condoms! (i.e. unwrapped). These were made by David Ng in partnership with Opt with funding from the Vancouver Foundation. We re-edited them during our 10th annivesary and Opt's 50th celebrations and aired them on CBC TV on Valentines day 2011.
Full Page Magazine Ads
For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.
65_RedRoses is an internationally award winning documentary and an official selection of the Oprah Winfrey Network's Documentary Club. Co-directed by Nimisha Mukerji and Philip Lyall, the film follows the story of Eva Markvoort, a young woman with cystic fibrosis on the wait list for a double lung transplant. It was Eva's wish that the film be used to campaign for organ donation and CF Awareness. We created the international #4Eva campaign, and are distributing the film in Canada. We partnered with BC Transplant who licenced the film to be used freely by all high schools in BC.