Report

Honouring Our Journey

Project Description

Honouring our Journey is a book of stories of those living with or affected by HIV.

"Don't Forget What's Inside" - LACE PSA

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
 
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.

Picturing Transformation Nexw'áyantsut - Book

Project Description

Hello Cool World founder Katherine Dodds, along with artist photographer Nancy Bleck and Squamish Nation Chief Bill Williams have authored this gorgeous coffee-table book that is filled with Nancy Bleck's photographic artwork. Bleck, along with Williams and the late John Clarke, co-founded the Uts'am Witness Project in 1997. This book showcases artwork from before, during and after this decades long project and tells the story of how this cross cultural collaboration resulted in the saving of a rainforest, now returned to its' ancestral name of Nexw'átantsut, meaning 'place of transformation." We also produced multiple short films to share the story.

LACE - First Nations Focus

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.

In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.

Inter Pares Branding

Project Description

We are so proud to have done the branding project for our longterm client Inter Pares. Informed by a deep process which included a communications audit, market research and workshops with staff as well as interviews with donors, board members and counterparts their new logo and materials launched! 

The Super Power Project

Project Description

The Super Power Project was a year-long collaboration with WAVAW to do a youth-driven multi-media campaign using workshops, video, art and social media to raise awareness and gender stereotypes and build skills to prevent aquaintance sexual assault. We worked with two groups of youth: Haisla Nation youth from Kitamaat Village, and diverse urban youth from around Vancouver. The project focussed on moving away from the boy = perpetrator, girl = victim stereotypes, and instead looked at how power dynamics affect sexual 'scripts' among dating youth, on "busting the myths", on the warning signs of abuse in a relationship, and on how friends (i.e. 'bystanders') can intervene to produce positive social change.

Bevel Up Outreach (Film)

Project Description

Bevel Up, a film by Nettie Wild, follows the BCCDC outreach nurse team as they provide care for people in Vancouver's downtown eastside. The DVD includes extra materials that are useful in an educational context, and gives a human face to the idea of harm reduction. We worked on doing outreach on social media for the film, connecting it to communities interested in Harm Reduction. 

LACE - Making Health Fashionable!

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.

One part of this project entailed doing a fashion shoot and PSA with the tagline: Don't forget what's inside! The ad ran on TV in during Pap Awarness week during the America's Next Top Model. 

Opt- Options For Sexual Health

Project Description

Options for Sexual Health was one of our first clients -- back when they were still Planned Parenthood Association of BC. We leaped at the chance to branding when they decided on a name change. What we love about their new name is how the short form - Opt - is also a word that means what they stand for! Opt for choice, Opt for health.

ImmunizeBC

Project Description

Make Prevention Contagious! That was one of our taglines created for ImmunizeBC's story-telling campaigns to boost immunity via vaccinations.

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