Branding

FNTC Talks Tech

Project Description

FNTC Talks Tech: INNOVATION - this short shareble film is the first in a series we are doing in collaboration with the First Nations Technology Council to help position them within the world of technology and innovation as a culturally safe way to look at how technology, innovation and entrepreneurship can benefit indigenous people and communities. We also created their cool video banner on their new website! 

Fostering Connections - Video

Project Description

In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. In addition to print and other materials, we produced 5 videos featuring the amazing stories of BC families: Mitchel, Russell and DarrellLeslie and James, Guy and the longer mini-doc shown above.

Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)

Fostering Connections

Project Description

In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. Featuring the amazing stories of BC families supporting young people in their care, we developed the messaging and creative, and ran the advertising campaign. We also produced four 30 second videos and a longer mini-doc.

Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)

Give Something Big

Project Description

After a succesful Take Back the Day tribute card campaign for Mother's Day, Inter Pares returned to us for the Christmas holiday season and we again managed the development and marketing of Give Something Big and its French counterpart, Emballez-vous! These campaigns featured 30-second video PSAs and a Flash-based “Do-It-Yourself” engine so donors could create their own animated, musical e-cards. We also held promotional online contests to spread awareness.

Take Back the Day

Project Description

In 2008, we created a Mother’s Day tribute card campaign for Inter Pares. Take Back the Day tied into the activist origins of the holiday to support women around the world working for change. We designed the website, holiday cards and animated video, and handled the promotion via online advertising, social media and email campaigns.

Get Checked Online

Project Description

GetCheckedOnline.com is a new, online STI/HIV testing service. We developed the overarching brand 'storyworld' and a range of promotional materials tailored to different communities, in close consultation with the BCCDC and stakeholders from regional health authorities. Three distinct concepts were put forth for audience focus testing which were then honed into the final designs that launched in January 2016 in the first phase of the program's expansion.

Client Clinical Prevention Services division, BC Centre for Disease Control

Generation Hep

Project Description

We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.

Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families

Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding

Sisters Speak

Project Description

Sisters Speak is a project to share knowledge with young First Nations women and girls in Vancouver to prevent sexual exploitation. In May 2015, we launched the first phase of a digital storytelling campaign featuring a video, postcards, display banners and website.
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SACY: Youth Substance Abuse Prevention in Vancouver

Project Description

SACY (School Age Children and Youth) is an extremely effective program run by the Vancouver School Board and Vancouver Coastal Health that educates about substance use and abuse. The aim is to empower youth to speak up, get smart, stay safe, and to get support when they need it. For this project, the Hello Cool World team collaborated with the SACY coordinator and several facilitators to bring together diverse high school students from all over Vancouver. The goal was to make an up-to-date conversation starter, that feels real and that is clearly about Vancouver. This was done to fill a need for materials that reflected local youth's concerns and contained their voices. For this reason we named the video "Share your Voice."

"Don't Forget What's Inside" - LACE PSA

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
 
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.

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