June 07, 2012
Summer's Coming...
By
Katherine Dodds
Soon school will be out... But here at Hello Cool World we already have 'Back-to-School' on our minds...
Over the summer we'll be working on the educational distribution plans for both the new cut of The Corporation for high schools and getting 65_RedRoses out to schools first in BC, then across Canada, and we are very excited about both these prospects.
With both these films we are striving to find ways to fund added-value. Our vision is that through partnering with stakeholders to develop issue-based study guides and online materials we can subsidize the licensing costs so more teachers and students can use these resources.
We're doing distribution differently, with a social outcome holding equal weight with the bottom line.
We've promised to put our profits back into campaigns, but of course in order to do this we need to make some profits!
This social enterprise approach to educational distribution could provide a much-needed bridge between high quality educational content, tools for teachers, and mission driven curriculum that also serves the needs of groups who care about changing the world, whether it be CF Awareness, organ donation, sweatshops or harms to the environment.
Tag(s):
65_RedRoses,
Hello Cool World,
Occupy Your Future,
The Corporation
Recent Blogs by Katherine Dodds:
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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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