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October 24, 2010

Pap Awareness Week Launches in BC

By Katherine Dodds

It's here! If you are a a woman in BC due for a Pap check out our latest campaign. Clinics are open all over BC, for drop in Paps, starting today.

Please read and forward our latest campaign email.

Handy google map to locate the nearest clinic.

We've been so thrilled to have been working with the BC Cancer Agency on this campaign. When we launched LACE last spring, we knew we were onto something, but now that we've working on getting women out to Pap clincis all over BC, we are really excited about how the campaign has been recieved so far.

When we began there was no name for the campaign, no "brand", just an idea that we wanted to reach out to young women with some kind of social media outreach campaign. Well, it's grown much bigger than that.

With the idea of LACE (Live Aware Create Empowerment) we came up with a flexible framework to reach out to many ages of women and from different communities, something previous campaigns did not really succeed at doing.

For example this year, through collaboration with the recently formed White Orchid Society we were able to produce  one of our LACE cards in Punjabi, and they have been coordinating reach out into the South Asian Community including an info line in Punjabi. We've also had a lot of positive feedback from First Nations women.

Punjabi LACE Postcard

First Nations communities have also 'embraced the LACE".

Our ad contest winner Lee-Anne Deneault from the Q'wemtsin Health Society in Kamloops.

Pictured above are Lee-Anne and Candace from Kamloops with LACE-adorned eagle feathers.

Check out video from the photoshoot with the Q'wemtsin community.

We are working on compiling some of our best stories about the campaign, but right now we just want to make sure women in BC take this opportunity to get their Pap!!!

Spread the word!


Tag(s): Health/Health Advocacy, health promotion, Hello Cool World, LACE campaign, Marketing, Media Activism

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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

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