By Katherine Dodds On March 30, 2012 | 0 Comments
MARCH MADNESS ENDS! 65_REDROSES HEATS UP AND HCW WORKSHOP ON SOCIAL MARKETING FOR RED ROAD HIV/AIDS NETWORK!
Things have been mighty busy around Hello Cool World headquarters lately, with most of our major clients having deadlines to match the end of the fiscal year (AKA today!). We last calculated that we send over 30 separate projects to print, and that's not all... Here's our ad in the Georgia Straight for the special screening of 65_RedRoses tomorrow at UBC's Norm Theatre.
This marks the launch of our 'alternative' theatrical release of the new cut of the film, and is especially poignant because it happens to be Eva's birthday.
65_RedRoses fits our multiple mandates of promoting films for social causes and health marketing. We're developing the #4Eva free moblie app to encourage everyone to become an organ donor, and to share the campaign on their social networks. It will launch by the time the film premieres in the US on OWN on May 3.
Still, yesterday we found time to do a social marketing workshop for The Red Road HIV/AIDS Network, which was surprisingly energizing considering what a week/month it's been. The room contained more than a few familiar faces, as we have just locked an HIV testing video we made for the BCCDC street nurse team (The team behind Bevel up). But conversations around social change theories are among my favorite activities, and it was a lively group.
The video we just wrapped (with the help of our cohorts Devon and Andrej at Storybubble) is called "Being There". It's meant for internal use to train nurses in the context and conversations around HIV testing. The client-centred focus of all the modules in the video, and the topic of our workshop for Red Road - social marketing - are deeply entwined philosophically.
"Listen first" is the guiding principle in both. As Charlotte says in the video when asked what her advice to nurses who have to give an HIV positive diagnosis: "Walk with this person from day one of their HIV, you really gotta walk with them. You don’t know what they’ve been through, just help them. They’re going to be your best teacher. Let them be your teacher."
By Michelle Reid On March 05, 2012 | 2 Comments
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
The OWN Documentary Club premiere of 65_RedRoses is just ahead in May, and community screenings are being organized around Canada, so it's on our minds lately: what kind of impact will we see after the film airs? Eva's hope, and ours too, is that people will be inspired to take the simple step of registering as organ donors, and supporting cystic fibrosis research.
Serendipitously, while we were thinking about this question, an article was posted that answered it exactly! "Will Food Inc. Actually Change Your Life?" is from a study that asked what impact movies have on behaviour. Researchers found that people who see a documentary film, compared to people with similar values who don't see the film, are actually likely to take action and make changes!
The Norman Lear Research Centre conducted a study on Food Inc, by analyzing the shared traits and values of a Food inc audience against people with similar traits & values who hadn't seen the film. In other words, two groups of almost identical people differentiated by whether or not they had watched Food Inc. The group that had seen Food Inc had changed their food buying and shopping behaviour- just as the filmmakers intended!
This isn't too surprising to us- at Hello Cool World, we've been building campaigns that use effective storytelling to promote healthy behaviours for a long time. Other recent research, such as this article on storytelling and statistics, supports the theory that information conveyed through first-person stories and narratives is much more powerful than just information alone.
That's why Eva's story is so incredible. Not only was she a wonderful person, but through her experience the audience sees firsthand why organ donor registration is so important, and it motivates them to take action! This is supported by a post BC Transplant made on their Facebook Page a few days ago: organ donor registrations in Canada tripled after the broadcast of the original version of 65_RedRoses. We can't wait to see the impact of the new version when it reaches even more people!
By Michelle Reid On February 23, 2012 | 0 Comments
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
The day is finally here when we can announce the official US premiere of 65_RedRoses: Thursday, May 3rd at 9PM EST! We know many of you have been waiting a long time, so we are incredibly excited to finally have a date only ten weeks away!
65_RedRoses is a documentary about Eva Markvoort and her wait for a double-lung transplant. The new cut, which will be released later this year, shares the last chapter of her life and her message of hope and love.
Hello Cool World is the Canadian distributor of 65_RedRoses, and we also sell campaign materials to support the cause, available on our webstore in both Canada and the USA. We are committed to investing all the profits back into the 65_RedRoses campaign for organ donation and cystic fibrosis awareness, #4Eva.
Like 65_RedRoses #4Eva on Facebook to get all the updates about the film. It's a great way to ask us questions and learn about screenings.
We also have a 65_RedRoses mailing list, where we send out infrequent but important updates about DVD releases, screenings and more. Sign up here!
By Katherine Dodds On November 27, 2011 | 0 Comments
65_RedRoses is our first film that we are launching as a distributor! Meet the girl who inspired millions with her love.
Yesterday was an exciting day for Hello Cool World as we gathered to work on our business vision and mission as a group. You can follow some of the links to this on Twitter at #HCWBizPlan.
As social entrepreneurs we run a triple bottom line company. As distributors we are defining fairer trade for films with a social message. We offer a higher return to filmmakers and use our profits to sustain campaigns.
Live Life. Pass It On. #4Eva
This morning as I prepare to head off to interview Nimisha Mukerji and Philip Lyall, directors of 65_RedRoses, and Cyrus McEachern, the photographer who collaborated with Eva to create the beautiful campaign photos we are using, I am thinking of what a priviledge it is to get to test out our new 'fairer' trade model of film distribution with this inspiring project.
65_RedRoses chronicles Eva’s battle with Cystic Fibrosis (CF) and the double-lung transplant that gave her two more precious years of life. Tragically Eva lost her battle with CF at only 25.Hello Cool World is the Canadian distributor for 65_RedRoses, the award-winning documentary about Eva Markvoort.
Eva's legacy is 65RedRoses.com, the film and campaign for organ donation and CF Awareness she helped create – Live Life. Pass it On. #4Eva.
By Michelle Reid On September 29, 2011 | 0 Comments
What a great party! Thank you to everyone who came to eat, drink, learn, and discuss with us! We had a wonderful time. Besides the worldwide livestreaming audience, more than sixty people RSVPed to our event (and a few extra dropped in to say hello!)
We heard from four of our wonderful campaign partners: Ian Roe of I Have Immunity; Nimisha Mukerji of 65_RedRoses; Lisa Despins of the LACE Campaign; and Cindy Masaro of Dating Confidential. Each of them spoke about the value of social media in their work, whether it's supporting advocates, telling stories, or sharing information.
We are fortunate at Hello Cool World to have such an amazing team with diverse talents and backgrounds, but connecting at #SMWhealth with such an array of innovative, dedicated people who are all integrating social media into their health promotion activities was truly inspiring. I feel a passion energy for the work that Hello Cool World does because for the first time I was face-to-face with the members of the growing community of tech-savvy health advocates. I'm glad to know that there are so many of us, and that the nature of our work with social media allows us to communicate and share with an ever-expanding network.