I loved watching the Canadian women’s hockey team spill onto the ice to celebrate their gold medal win. I almost missed the chance to see the three-time gold metal champions because the coverage of the men’s semi-final round dominated the headlines. But I saw the team gracefully play their way to a gold, lead by the only female coach in Olympic hockey. This victory was only 24 hours after four Canadian women medaled in bobsled, but I couldn’t help but be reminded of the group of women ski jumpers whose frustrating journey to compete in these games has been almost forgotten. And that’s likely because, according to University of Alberta’s Pirkko Markula, “women will have received only 5 percent of pre-Olympics media coverage, and will receive only 25.2 percent during the Games”.
Hailing from the mountain town of Salt Lake City, Utah, Lizzy enjoys picnics, reading on a lazy Sunday morning and adventurous bike rides. After learning about books at the University of Toronto she now calls Vancouver home. She joined Hello Cool World as a member of the LACE campaign action team, and luckily for us, decided to stick around.
Since Hello Cool World's non-virtual office is in Vancouver we find ourselves in the midst of a pretty big street party! In the coming days, our video team will report from the streets on what is going on in our 'hood. Check out our first video blog-cast from the Opening day "alternative" - the convergence protest the afternoon of February 12, a largely celebratory gathering of thousands of people who wanted their voice heard over the corporate-speak of the official games. Earlier in the day, more peaceful protests disrupted the route of the Olympic Flame relay.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.