Sandy's roles include being the editor and senior writer of the company e’Zine and campaign websites. She's successfully led campaigns and creative projects, all while keeping budgets on track and the numbers in line. She nurses her inner geek by overseeing web and tech production, and evaluating analytics and other metrics.

Sandy has been part of Hello Cool World since 2005, getting her feet wet as a writer and then quickly climbing the company ranks. She has worked on numerous film projects including The Corporation and 65_RedRoses, as well as being active with Hello Cool World’s ongoing work with non-profits and award-winning social marketing campaigns.

Sandy graduated with a BA from the University of Victoria coming through the Professional Writing and Anthropology programs.