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Happy Pink Shirt Day!

By David Ng, April 09, 2014

Hello Cool World is proud to be a partner for Pink Shirt Day!

For those who don't know - Pink Shirt Day originated in Nova Scotia, where a student was bullied for wearing pink.  The friends of the student that was bullied, David Shepherd and Travis Price, distributed pink shirts to grade 9 students who wore them in support of their friend who was bullied.  Since then, pink shirt day is celebrated all over the world as a statement against bullying and homophobia.

We love this demonstration of solidarity against bullying!  

One of my favorite campaigns that we did a few years ago was called the "Super Power Project" where we used video to help youth tell stories about gender oppression and violence against women.  What was interesting, was that we were able to engage with boys about how to be allies to people around them that might be having difficult experiences.  While we may not share the same experiences, the great thing about solidarity is that we can still support those around us, and build a community of caring, empathetic, loving people.  Pink shirt day is great example of how we can do that!

Visit here for more info!

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Tags: Activism & Protests, Gender, Protest, Teens and Dating, That's So Sexy, Youth

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Hello Cool World is a campaign development network with a mission:
Ideas to Audiences > Audiences to Action > Action to Outcomes

For us, campaigns are mission critical. Together with filmmaker and non-profit partners, we create and launch campaigns. Like 65_RedRoses #4Eva campaign for organ donation and CF awareness, and The Corporation "Occupy your Future" initiative.

As "Fair Trade" distributors we put our profits back into the cause.

Learn more about us or join us.


David Ng is a Hello Cool World veteran with experience going back a decade. David first worked with us when he was just 14 years old as a participant in the youth advisory group for the sexual health education program Condomania. Now an accomplished videographer passionate about the issues of gender and power, he is currently on sabbatical in South Africa while he pursues a Masters in Gender Studies with a focus on international development.

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